The entry point
One-day masterclass
A focused day with your experts. You leave with:
- Three real stories from inside your business
- A first short video, recorded and ready to refine
- A 30-day plan to keep publishing
Story Funnel
Storytelling is the first stage of today's funnel.
We train your internal experts to become visible, credible voices online, so your brand gets more enquiries, leads and sales.
The opportunity inside your business
Your best salespeople are already inside your company.
Your employees already understand your business. We teach them how to communicate it. We make your employees become what we call knowledge & expert creators: experts whose content brings in conversations and enquiries.
The Common Trap
A sterile stream of sameness.
Many organisations invest in social media managers, content creators, agencies, paid advertising and beautiful photography and video. Yet their social pages can still become a sterile stream of: Products → Promotions → Events → Photos → “Contact us” → Buy now
The result: plenty of followers, little conversation, no real trust, and no movement toward a purchase.
Storytelling is not decoration. It is the beginning of the customer journey.
- 01Story
- 02Attention
- 03Trust
- 04Action
- 05Sale
Three pillars
Three capabilities. One system.
Turn internal expertise into compelling stories.
We identify the knowledge, people, experiences and ideas inside your organisation that can become powerful content, and teach teams how to shape them.
- Story development and structures
- Hooks and editorial thinking
- Expert-led video storytelling
- Human-centred brand storytelling
Understand platforms, audiences and behaviour.
We help your team understand how people consume content today, and how to show up well on each platform.
- Platform behaviour and audience psychology
- Short-form video, hooks and retention
- Content planning and analytics
- Personal and team visibility
Connect content to leads, conversion and revenue.
Content should not simply generate views. We help you connect it to the business, from first impression to closed sale.
- Calls to action and customer journeys
- Lead generation and sales content
- Content funnels and audience nurturing
- Measurement and optimisation
How we work with your team
What we help your team do.
-
01
Content that supports your sales goals
A clear content direction built around the conversations and enquiries you want more of.
-
02
A steady flow of content without the scramble
Repeatable content pillars, formats and workflows your team can keep up.
-
03
Social media strategy
Communicating well on short-form video and today's leading platforms.
-
04
More enquiries, leads and sales from your content
We connect your content to calls to action and a clear path to enquiry, and help you aim for more of the right conversations.
-
05
Ongoing Editorial advisory
Editorial direction, content audits and coaching as your team grows.
How to start
Three ways to work together.
For selected team members
8-week program
Training and coaching for the people who will be your visible voices. We help you aim for:
- Consistent publishing
- Visible, credible experts
- Inbound enquiries
For teams that want continued support
Ongoing Editorial advisory
Regular editorial direction, content reviews and coaching as your team keeps going and grows.
About
A producer who makes people compelling on camera.
Rahab Wambui · Creative producer and Commissioning Editor
14years of award-winning documentary storytelling
167documentaries led at CGTN Africa
2years in creator content and sales growth
Story Funnel is led by Rahab, who spent close to a decade as Commissioning Editor and Series Producer at CGTN Africa. Her work has reached audiences through CGTN, Al Jazeera and DW.
Documentary storytelling is the craft of helping real people speak clearly and memorably, the same challenge your experts face on camera. Her years in creator content and sales growth add the other half: how attention turns into enquiries.
Audit our social media
Why aren't your followers buying?
Click to have Story Funnel audit your social media platforms: LinkedIn, Instagram and YouTube, and we’ll tell you why your followers are not converting to sales.
Questions
Frequently asked questions
What is Story Funnel?
Story Funnel helps organisations train their internal teams to turn their expertise into strategic content that attracts attention, builds trust and drives growth and sales.
Where do I start?
Click on the Audit our social media button below, and share your social media accounts and contact details. We will conduct a thorough audit of your channels and prepare a review with you during the one-day masterclass.
How is this different from hiring an agency?
An agency creates content for you. We build your team's ability to create it themselves, so the knowledge and the skills stay inside your organisation. When an agency leaves, it takes the knowledge with it. When we leave, your team keeps the audience and the enquiries.
What does the social media audit cover?
We review your LinkedIn, Instagram and YouTube presence and tell you why your followers are not converting to sales. It also sets a baseline to measure progress against.
How long does it take?
You start with a one-day masterclass where we will review your social media audit. The program for selected team members runs for 8 weeks. Ongoing Editorial advisory is available for teams that want continued support.
What results can we expect?
We measure what your team can influence: profile views, engagement from the right people and inbound enquiries. The social media audit sets a baseline, so progress is clear. We help you aim for more of the right conversations.
Do you create the content for us?
Our focus is training and strategy, so your internal people can create strong content themselves. Ongoing Editorial advisory is available as your team grows.
Get started